Brittany Schaffer steps into the role of CEO at the Country Music Association, marking a new chapter in the organization’s leadership.

The Country Music Association (CMA) has announced Brittany Schaffer as its new Chief Executive Officer, succeeding Sarah Trahern, who has been at the helm since 2014. Schaffer, who brings a wealth of experience in the music industry, is set to lead the organization into its next phase.

Sarah Trahern, who revealed her plans to retire at the end of 2026, has been a pivotal figure in the CMA’s growth and influence over the past decade. Her leadership saw the CMA through numerous successful initiatives and events, solidifying its position in the music industry.

Brittany Schaffer, known for her strategic vision and innovative approach, is expected to continue the legacy of excellence established by her predecessor. Her appointment is seen as a significant move for the CMA, aiming to adapt to the evolving landscape of the music industry.

Industry insiders are optimistic about Schaffer’s leadership, noting her previous accomplishments and her potential to bring fresh perspectives to the CMA. Her experience and understanding of the music business are anticipated to be valuable assets in her new role.

The transition in leadership comes at a time when the CMA is looking to expand its reach and influence, both domestically and internationally. Schaffer’s appointment is expected to play a crucial role in achieving these goals.

Schaffer’s leadership marks a new era for the CMA, as the organization continues to champion country music and its artists. Her strategic insights and commitment to the genre are likely to drive the CMA’s future endeavors, ensuring its continued relevance and success in the music industry.