Nothing Standard has teamed up with UMPG UK and Virgin Music to expand its influence in the music industry.

Sync agency Nothing Standard has announced a strategic partnership with Universal Music Publishing Group (UMPG) UK and Virgin Music, launching a new publishing joint venture and record label. This collaboration aims to leverage the strengths of each entity to foster new talent and expand their reach in the music industry.

The first artist to benefit from this collaboration is singer-songwriter Morgan Harper-Jones, who has been signed to Nothing Standard Publishing through the UMPG partnership. Harper-Jones is known for her evocative songwriting and unique voice, making her a promising addition to the roster.

This joint venture marks a significant step for Nothing Standard, as it seeks to broaden its scope beyond sync licensing into publishing and recording. By aligning with UMPG and Virgin Music, the agency aims to provide comprehensive support to artists, from songwriting to distribution.

UMPG UK, a leading force in music publishing, brings its extensive network and resources to the table, while Virgin Music offers a robust platform for record distribution. Together, these partnerships are expected to create new opportunities for artists under the Nothing Standard umbrella.

While specific terms of the agreements have not been confirmed, the collaboration is poised to make a notable impact on the music landscape, offering artists a holistic approach to their careers.

This development is significant as it highlights the evolving nature of the music industry, where traditional roles are increasingly blurred. By integrating publishing and recording services, Nothing Standard is positioning itself as a versatile player capable of nurturing talent across multiple facets of the industry. As the music business continues to adapt to digital transformations, such partnerships are crucial for sustained growth and innovation.